AI leaves the pilot stage
AI has moved from experiments into everyday operations – payments, compliance, support – and the gap between those who ship it and those who test it is widening.
80%
Of betting and gaming firms already use generative AI
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Three iGaming trends from the latest SOFTSWISS research, with the figures behind them.
AI has moved from experiments into everyday operations – payments, compliance, support – and the gap between those who ship it and those who test it is widening.
80%
Of betting and gaming firms already use generative AI
Regulators are replacing periodic filings with centralised, real-time control that follows the player across every licensed brand. Compliance stops being a filing and becomes infrastructure.
€2,000
Cumulative due diligence threshold for gambling under EU AML rules from 10 July 2027
Local payment methods and instant payouts win conversion. Machine learning now runs the routing behind them. Teams set the goals, the system picks the route.
0.5-20%
Approval-rate gains reported by operators after actively optimising payment routing

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