Blueprint Gaming, a leading UK-based casino game provider, has announced a strategic partnership with Italian online operator BetFlag. The alliance aims to strengthen Blueprint’s presence in Italy’s thriving online casino market.
Expanding Blueprint’s Slot Offerings in Italy
Under the terms of the partnership, Blueprint Gaming will make its entire slot portfolio available to BetFlag and its players. This includes not only Blueprint’s offerings but also content from its sister studio, Reel Time Gaming.
Italian players will have access to popular branded titles such as The Goonies and Ted, as well as “Italian player favourites” like D10S Maradona and Bison Rising Megaways.
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, expressed her enthusiasm for the deal, stating, “Italy is an important market for us and in BetFlag we have an experienced and valuable partner that will be able to showcase our games to a broader audience.” She added that the company has “a host of market activities planned for Italy” and is “delighted to see this deal go live.“
BetFlag Welcomes Blueprint’s High-Quality Games
Laviero Saganeiti, Casino Project Manager at BetFlag, praised Blueprint Gaming’s offerings, highlighting that their games are already well-known among Italian players. He said, “Blueprint’s games are very familiar to Italian players, offering a wide selection of quality branded and proprietary hits, so we’re naturally very pleased to see them in our lobby.”
Saganeiti also expressed gratitude for the efforts of the Blueprint team in making the partnership happen and showed optimism for the future collaboration between the two companies.
Implications for the iGaming Industry
The partnership between Blueprint Gaming and BetFlag has significant implications for the iGaming industry:
- Increased market penetration: Blueprint Gaming’s alliance with BetFlag will expand its presence in one of Europe’s top gambling markets, potentially leading to increased revenue and market share for the company.
- Enhanced player experience: With access to a broader range of high-quality games, Italian players using BetFlag’s platform can expect an improved gaming experience, which may drive user engagement and loyalty.
- Future partnerships: Blueprint Gaming’s announcement of the BetFlag deal indicates that the company has more partnerships in the pipeline, suggesting potential further expansion into new markets or the strengthening of its position in existing ones.