SOFTSWISS, a leading provider of innovative technology for the iGaming industry with over 10 years of experience, has analyzed market changes and data from over 600 clients to identify the hottest iGaming trends for 2023.
According to a survey of third-party experts, most players in the iGaming industry named Payments and Licensing as the most critical factors to drive success in the year to come. In 2023, more markets are expected to become locally regulated, requiring operators to offer a variety of payment options and localize financial modules. Cryptocurrencies will also gain wider adoption despite the recent turmoil, as countries begin to recognize and integrate them into their financial systems.
2023 trends in iGaming
Operators in the iGaming industry are shifting their focus from product-centric to user-centric business models to improve player retention and loyalty. As players become more savvy and demand better experiences, operators focus on solving player issues to increase player satisfaction and loyalty. Live dealer games with cryptocurrency are becoming increasingly popular, and sports betting projects show that a majority of bets are placed during live events. This highlights the importance of providing high-quality live broadcasts for technical sustainability and player satisfaction.
Gamification will continue to grow in 2023, with meta-casinos, jackpot campaigns, and innovative bonuses becoming more prevalent. These player engagement methods are also used to regulate at-risk gambling activities and protect overspending players. The report also highlights the importance of data privacy, responsible gambling, and improved fraud prevention with advanced machine-learning tools.
“The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security” added Andrey Starovoitov, Co-CEO at SOFTSWISS, summarising the report trends.
