GiG Expands Footprint in Europe with Swiss iGaming Deal

gig enters swiss casino market
GiG has completed its deal to provide its Player Account Management platform to a leading Swiss casino operator. The move marks its entry into the Swiss iGaming market and further expands its presence in Europe. The agreement, signed for 5 years with renewal option, is set to go live in Q1 2024.

Gaming Innovation Group (GiG) has taken a significant step forward by completing its deal with a prominent Swiss casino operator for its award-winning Player Account Management (PAM) platform. This marks GiG’s entry into the rapidly growing Swiss iGaming market, further expanding its footprint within Europe and solidifying its commitment to localizing its services in complex, regulated markets worldwide.

The Swiss iGaming market is poised for substantial growth in the coming years, with the local market expected to increase by almost €100 million in the current year and reach over €440 million GGR by 2024, according to data from H2 Gambling Data. This presents a significant opportunity for GiG, which has positioned itself to take advantage of this growth through its innovative and proprietary platform.

The PAM platform has been designed to meet the specific needs of operators in the iGaming industry and provide a comprehensive solution for managing player accounts. The platform is well-equipped to support the growth aspirations of operators in Switzerland and provide them with the tools and capabilities they need to succeed in this competitive marketplace.

The full agreement between GiG and the Swiss casino operator has been signed for an initial period of 5 years, with the option to be further renewed. The project is expected to go live in the first quarter of 2024, and GiG is confident that its platform will make a positive impact on the Swiss iGaming market.

Here are the comments of GiG CEO Richard Brown: “Given the expanding scope of opportunity for operators in the region, we’re delighted to be entering the Swiss market in partnership with an established land-based brand. Our considerable experience at delivering robust and innovative solutions to retail organizations in highly complex regulated business continues to help our reputation as a provider of choice.”

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