Gaming Innovation Group (GiG) has announced a new partnership with JOY Enterprise B.V. for the provision of its market-leading platform solution to the Playr.bet brand in Latin America. GiG’s platform will provide JOY Enterprise B.V. with the ability to personalize the user experience, which will be crucial in growing and delivering an unparalleled customer experience for the Playr.bet brand, which has been building since 2015.
The iGaming industry in Latin America is currently experiencing one of the fastest growth rates globally, with revenues in 2021 alone increased by over $7 billion USD. With the move towards regulation becoming more pronounced and investment in digital infrastructure continuing to increase, the combined population of over 400 million offers considerable scope for further expansion in the region.
This five-year agreement for GiG’s award-winning platform account management (PAM) fits perfectly within its strategy of powering unique experiences within the online casino sector. Luis Mussi, Director of JOY Enterprise B.V., said “This is a new venture into an unknown vertical for us and it was clear from the start that GiG’s technology would enable us to access the opportunities inherent within our existing customer base. What was also clear throughout the process was GiG’s capacity to help us understand the challenges ahead of us, and moreover, to help us overcome them.”
GiG’s CEO, Richard Brown, also commented on the partnership, stating “Delivering new revenue streams for organizations with established online customers is at the core of what we can offer. Whilst remaining committed to the principles of not resting on our successes, we can take pride in the continued strength of our technology and on the strength of the relationships we’ve built with our partners.” This partnership is a prime example of GiG’s ability to provide innovative technology solutions for companies looking to expand their presence in the iGaming industry.
