Renowned digital lottery courier, Jackpocket, celebrates its nationwide expansion and subsequent customer adoption triumphs, according to its Q1 2023 report. The pioneering lottery app, widely recognized as America’s leading lottery platform, has spread its influence across 15 states, revolutionizing the lottery experience for participants and significantly boosting its popularity.
A Story of Robust Growth
The surge in Jackpocket’s digital lottery courier orders across all states is a testament to the brand’s soaring popularity since Q1 2022. This growth surge was most significant in recently added states, such as West Virginia and Arizona, which recorded increases in orders by over 160% and a staggering 2,700% respectively.
“As each new quarter comes, the momentum for Jackpocket’s convenient and accessible lottery engagement grows,” declared Jackpocket’s Founder and CEO, Peter Sullivan. “Our most thrilling achievement is surpassing $250 million in total winnings for lottery fans utilizing our platform last quarter. We take pride in offering a secure and seamless experience for individuals seeking an exciting, hassle-free way to participate in their favorite lottery games.“
Analyzing the habits of millions of users, Jackpocket found that standard numbers 7, 11, and 9 were favored in Mega Millions and Powerball drawings.
Players who picked their numbers proved twice as likely to win as those who chose ‘Quick Pick’, with 69% winning against 31%.
Luck, Astrology, and Location: Unusual Trends Revealed
Jackpocket’s intriguing analysis revealed the luckiest zodiac signs and zip codes among its users. Scorpio, Taurus, and Capricorn lottery players were most fortunate, boasting high volumes of winners and total winnings.
Among the luckiest zip codes, Saratoga County, NY, and Middletown, NJ, stood out with winnings of over $3 million and $1 million respectively.
Another fascinating trend is the gender distribution of Jackpocket users. Women using Jackpocket have seen a slight increase, making up 43.8% of total users in Q1 2023, compared to 42.7% in Q4 2022. Conversely, male user numbers slightly decreased.
Implications for the iGaming Industry
This report unveils three crucial implications for the iGaming industry:
- Digitalization is paving the way: The surge in digital lottery engagement across all states where Jackpocket is available suggests a wider trend towards digitization in the gambling industry. the next step might be the mass adoption of web3 lotteries and blockchain-powered gambling.
- Consumer habits and preferences are key: The report underscores the need to pay attention to players’ habits and preferences to optimize customer experience and boost winnings.
- The importance of expansion and adaptation: Jackpocket’s successful expansion to 15 states is a testament to the benefits of scalability and adaptability in the iGaming industry. Their model of success provides a blueprint for other iGaming platforms to follow.
As Jackpocket continues to evolve and expand, it exemplifies the potential that technology has to revolutionize traditional industries like the lottery. Its innovative approach to delivering an easy, secure, and convenient lottery experience is setting new standards and expectations in the iGaming industry.