International Game Technology PLC (IGT), a global leader in gaming, has extended its contract with Westdeutsche Lotterie GmbH & Co. OHG (WestLotto) to introduce its advanced central lottery system, Aurora™, and associated technologies. The contract extension, set to continue until at least 2031, solidifies IGT’s longstanding partnership with WestLotto, Germany’s largest lottery.
Modernizing the Central System with Aurora
IGT’s powerful Aurora central system offers WestLotto the sophistication, reliability, and innovation required for managing a high-volume lottery operation.
With over €1.7 billion in sales, WestLotto demands a robust platform that can handle its substantial transaction load while ensuring premier player experiences and maximizing funds for charitable causes.
Aurora, as a part of IGT’s player-centric solution called OMNIA™, enables lottery innovation and profitability. The platform includes a range of flexible solutions designed to transform and expand WestLotto’s business.
By implementing Aurora, WestLotto gains access to intuitive applications, user-friendly tools, and comprehensive reporting capabilities for seamless transaction processing, game management, and back-office operations.
The Trusted Partnership
Andreas Kötter, Co-CEO of WestLotto, emphasized IGT’s role as a trusted partner, stating, “IGT has provided WestLotto with world-class lottery solutions for more than 20 years and is the trusted partner for us to provide the best possible player experiences and to drive growth responsibly for our business.“
Christiane Jansen, Co-CEO of WestLotto, highlighted the value of combining IGT’s global expertise with their extensive knowledge of the local lottery market, stating, “The partnership represents gaming of the future that is as innovative as it is secure and reputable.“
Implications for the iGaming Industry
IGT’s deployment of the Aurora central lottery system with WestLotto carries significant implications for the iGaming industry:
- Enhanced Efficiency: With the implementation of Aurora, WestLotto can streamline its business operations and manage transactions more efficiently. The intuitive applications, tools, and reporting capabilities of Aurora to optimize its workflow and enhance productivity.
- Improved Player Experiences: By leveraging IGT’s advanced technology, WestLotto can provide players with enhanced gaming experiences.
- Responsible Growth: IGT’s commitment to responsible gaming aligns with WestLotto’s goal of driving growth responsibly, a strong 2023 trend across the whole industry. The partnership aims to maximize funds for charitable causes while maintaining the highest standards of integrity and security.
In conclusion, IGT’s deployment of the Aurora central lottery system with WestLotto marks a significant milestone in the iGaming industry. This partnership demonstrates the importance of innovative technology in enhancing operational efficiency, player experiences, and responsible growth within the lottery sector. With IGT’s expertise and WestLotto’s market knowledge, the future of gaming looks promising.
