Jackpocket, the leading U.S. lottery app, has launched its innovative service in Massachusetts. The announcement signals a game-changing shift in the lottery industry as Bay Staters can now play the lottery on their mobile devices.
Expanding the Landscape of Online Betting
The introduction of Jackpocket into Massachusetts comes in collaboration with Circle K, one of America’s largest convenience store brands. The partnership is set to widen the scope of lottery participation, giving consumers an effortless way to play the lottery.
From the Powerball and Mega Millions, currently boasting a whopping $820 million jackpot, to local favorites such as MassCash, Megabucks Doubler, and The Numbers Game, lottery enthusiasts have a broad selection available as mobile apps.
To mark the launch, Jackpocket is giving away the first lottery ticket for free to app users across the state. By using the code HEYMASS at checkout, new users can receive a $2 lottery ticket on the house.
Peter Sullivan, CEO of Jackpocket, expressed his enthusiasm for the launch, stating, “This is an exciting time for Jackpocket as we take the lead showcasing how gaming can be a safe, fun, and integral piece of generating state revenues.”
Innovation in iLottery Experience
Jackpocket has reinvented the lottery experience by acting as a courier service. Customers place lottery ticket orders on Jackpocket’s secure platform, where they can view their ticket image, receive automatic winning notifications, and even instantly claim prizes up to $600.
For prizes exceeding this amount, Jackpocket transfers the winning ticket to the winner, who then directly claims the prize from the Massachusetts Lottery.
Melissa Lessard, head of North American marketing at Circle K, lauded the partnership, emphasizing its commitment to customer convenience. “At Circle K, we are always looking for ways to make life a little easier for our customers,” she said.
Implications for the iLottery Industry
- Wider Consumer Reach: The launch in Massachusetts, the 17th state to adopt the app, reflects an ongoing trend towards digital lottery experiences, reaching a wider demographic of consumers.
- Increased State Revenue: By simplifying lottery participation, Jackpocket is likely to boost ticket sales, thereby increasing the state revenue drawn from lottery proceeds.
- Improved Consumer Protection: As an iCAP certified app, Jackpocket ensures player protection, featuring daily deposit limits, self-exclusion, and in-app access to responsible gambling resources. This sets a new benchmark for safety measures in the iGaming industry.
The latest launch promises to continue the impressive growth trajectory for Jackpocket, which recently celebrated reaching $1 billion in fulfilled ticket orders. The company’s expansion brings a fresh and exciting perspective to the iGaming industry and paves the way for new possibilities in the future.