The platform is set to offer a safer and more engaging user experience while also providing valuable analytics and data insights.
Enhanced Customer Experience and Safety
The Kindred Platform aims to transform the online gaming experience for customers in New Jersey through its array of customisable and personalised content and products. With improved analytics and flexibility, the platform is designed to create a more secure environment and an enjoyable gambling experience for users.
The Division of Gaming Enforcement (NJDGE) in New Jersey granted Kindred Group the final approval earlier this year, allowing the company to proceed with the platform’s deployment in the state. The platform’s introduction will enhance the user experience and bring valuable insights to the company, enabling them to serve their customers better and maintain a high level of security.
Kindred Group Debuts Proprietary technology to Other US States
The successful launch of the Kindred Platform in New Jersey is an essential step in the company’s overall plan to expand its footprint across the United States. CEO Henrik Tjärnström expressed his pride and gratitude for the team’s achievement, stating, “the true winners are our customers in New Jersey who now will have access to a platform that will give them a safer and more enjoyable gambling experience.“
Kindred Group is already preparing to roll out the technology platform in other states where they operate. The next phase of the expansion plan involves migrating Pennsylvania to the Kindred Platform during the second half of the year.
Implications for the iGaming Industry
Kindred Group debuts proprietary iGaming technology platform in the US market will have significant implications for the iGaming industry:
- Enhanced Security: The platform’s emphasis on providing a safer environment through improved analytics and data will be a game-changer for the US iGaming industry, driving other operators to follow suit and prioritise user safety.
- Personalisation and Customisation: Kindred’s platform delivers customisable and personalised content and products, setting a new standard for customer experience in the iGaming sector. This may encourage competitors to adopt similar features to stay relevant.
- Increased Competition: As Kindred Group expands its presence in the US, other operators will face increased competition, potentially leading to innovation and improvements in the products and services offered across the industry, focusing on implementing tools that move towards 2023 iGaming Trends.