Limited Legalisation Presents Expansion Potential
The lack of new legalised online casino launches in 2023 offers a unique opportunity for content suppliers to expand their presence in the US market, according to Rick Eckert, Managing Director of Slot Performance and Analytics at Eilers & Krejcik Gaming. The Eilers-Fantini Online Game Performance Report highlights ongoing consolidation in Ontario, which indicates suppliers can focus on markets with more stringent approval processes, such as Pennsylvania.
IGT’s Blackjack and 88 Fortunes Maintain Dominance
Despite numerous new entries in the igaming sector, IGT’s Blackjack continues to lead in GGR percentage, albeit with a drop to 2.15%. Light & Wonder’s 88 Fortunes remains the top online slot with a 1.76% GGR. The Evolution Group’s Live Dealer Roulette has significantly closed the gap, finishing the month at 2.13%.
Evolution Group Leads in Total GGR
Evolution Group holds the top position with a total GGR of 24.6% (16.4% from slots), followed by IGT with 17.9% and Light & Wonder with 17.2%. The top three suppliers have seen their combined GGR percentage drop from 62% to 58.9% due to new competitors entering the market.
Intensifying Competition and Mid-Level Suppliers
Rick Eckert commented on the intensifying competition, stating, “In 2022 we averaged one new supplier tracked per month in the OGPD. This resulted in the top three suppliers by percentage GGR (Evolution, LNW, and IGT) losing share in the past 12 months from 62 per cent to 58.9 per cent.” Mid-level suppliers such as Everi, Digital Gaming Corporation, and Greentube have also seen a rise in GGR share.
Dominance of Slots and Mobile Gaming
Slots remain the dominant game category, accounting for 90.6% of the total games tracked. Mobile gaming continues to lead with 65.5% of theo win generated, while desktop claims 32.2%. The report analyses data from 30 online casino sites in Michigan, West Virginia, Pennsylvania, New Jersey, and Connecticut, tracking 42,270 games and representing 59% of the market.