M&A Roundup: Entain CEE, 888, and OpenBet in Recent Deals

M&A Roundup: Entain CEE, 888, and OpenBet in Recent Deals
Recent M&A deals have seen Entain, OpenBet, and 888 execute strategic moves to enhance their market presence.

OpenBet Strengthens Responsible Gambling Efforts with Neccton Acquisition

In one of several recent M&A deals, OpenBet acquired Neccton, a specialist in responsible gambling and anti-fraud technology. Although they haven’t disclosed the financial details, this acquisition aims to enhance responsible gambling capabilities across OpenBet’s vast partner network. Neccton’s technology currently operates in over 30 countries, processing billions of transactions and real-time activity streams in various languages.

Jordan Levin, CEO of OpenBet, explained, “Our industry presents us with complex challenges, and by acquiring Neccton, we elevate our commitment to player protection and AML.”

Entain CEE Bolsters its Position with STS Holding Acquisition

The iGaming landscape in Central Europe continues to shift, as Entain CEE, a partnership between gaming operator Entain and Czech investment fund Emma Capital, has announced plans to acquire Polish sportsbook operator STS Holding for £750m. STS, a leading sportsbook operator in Poland, has received the offer with its majority shareholders, the Juroszek family, entering into a binding agreement for the sale.

Entain CEO, Jette Nygaard-Andersen, commented on the acquisition, saying, “STS is an exceptional business with a great brand, a compelling omnichannel offering, and an outstanding CEO and management team.”

888’s Divestment and Investment Moves

On a different note, 888 finalized the sale of its Latvian business to Paf Consulting in a deal potentially reaching €28.3m. This sale, integral to 888’s ongoing integration programme, opens up opportunities for reinvestment in core and growth markets, according to Lord Mendelsohn, the company’s executive chair.

But 888 isn’t only divesting. FS Group, backed by former GVC CEO Kenny Alexander, purchased a considerable stake in 888, marking another significant change in 888’s investment scenario.

3 Key Takeaways

  • Increased Competition: These recent acquisitions demonstrate a growing competitiveness in the iGaming industry, which may lead to further market consolidation as companies strive to stay ahead.
  • Enhanced Player Protection: OpenBet’s acquisition of Neccton, a specialist in responsible gambling technology, signals a significant industry shift towards more robust player protection and anti-money laundering efforts.
  • Geographical Diversification: 888’s sale of its Latvian business to Paf Consulting and Entain’s move into the Central and Eastern European market underscore the industry trend of geographical diversification, suggesting new potential markets for iGaming operators.
Share the Post:
Elly Smith

Elly Smith

Elly Smith is a journalist working full time for iGamingTrends.com. She is passionate about covering trends and new tech the iGaming industry.