to Reach 243M Users via UFC Partnership and ufc
UFC® partners with social casino, with new exposure at UFC's colossal events and on digital platforms reaching 243 million users.

UFC®, the leading mixed martial arts organization globally, joins forces with, a popular free-to-play social casino. This collaboration will yield ample visibility for across some of UFC’s most massive events and digital platforms.

Deep Roots in the MMA Community

The partnership entails securing a central branding position within the globally recognized Octagon® at selective UFC Pay-Per-Views and Fight Nights. Further strengthening this partnership, will appear as a Presenting Partner in chosen episodes of Embedded, UFC’s coveted video content series spotlighting top-tier UFC athletes preparing for forthcoming events.

Moreover, unique and custom content developed in tandem by UFC and will grace UFC-owned social media channels and digital platforms, reaching a global audience of over 243 million users.

Exciting sweepstakes packages are on offer, providing fans with the opportunity to soak up the adrenaline-pumping UFC atmosphere in person. Prizes include exclusive access to UFC events, post-fight tours of the Octagon, meet-and-greets with UFC athletes and legends, and VIP tours of the state-of-the-art UFC Performance Institute in Las Vegas.

Significantly, the deal will also institute an annual Brand Ambassador fund, enlivening the partnership through appearances, content, and imaginative campaigns featuring UFC athletes.

Grant Norris-Jones, Senior Vice President of Global Partnerships at UFC, welcomed the new partnership, stating, “ is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.” has solidified its presence within the MMA community by individually backing several top-ranking UFC fighters, including former champions Alex Pereira, Charles Oliveira, Brandon Moreno, and Marlon “Chito” Vera. They also produce various MMA podcasts, further strengthening their connection with the sport and its fanbase.

Anthony Brennan, Co-Founder and Head of Partnerships, expressed excitement about the collaboration, affirming that would create “groundbreaking experiences that UFC fans have never seen before.

Implications for the iGaming Industry

This partnership could have far-reaching implications for the broader iGaming industry:

  • It could stimulate similar collaborations between other major sporting organizations and online betting platforms. Previous examples of Roobet’s partnership with Snoopdog shows that such collabs have a great payoff in the short and medium term.
  • It may trigger a wave of innovation, as competitors strive to match and surpass the unique, immersive experiences this partnership promises.
  • It could boost the audience and engagement for online betting platforms, as sports fans become more familiar with these services through their favorite sporting events.

As UFC and break new ground, the online betting industry may well be on the brink of a transformative era.

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Kasper Berg

Kasper Berg

I am a professional writer with extensive knowledge of iGaming. I want to share enthusiasm for the future of the industry and help others see the potential for a decentralized, web3 powered world.