Kambi, a home-grown firm, and Air Dice, hailing from Finland, are the latest recipients of B2B supplier licenses from the Swedish Gambling Inspectorate, Spelinspektionen. This addition of new players is a boost to Sweden’s iGaming market, following recent regulatory changes introduced earlier this year.
Licenses and Market Contributions
These B2B licenses, valid for five years, enable Kambi and Air Dice to offer their solutions until 1 July 2028. Kambi, a Stockholm-based company, has been a long-term contributor to the Swedish market, supplying betting solutions to prominent players such as Kindred Group’s Unibet brand.
David Carter, Chief Legal Officer at Kambi, expressed his satisfaction, saying, “We are pleased to have obtained the necessary B2B gambling permits for Sweden which, given Kambi’s heritage, has long been one of our most important markets.” He further emphasised Kambi’s commitment to the utmost standards of compliance and regulatory requirements.
The award of a B2B license to Kambi by the Swedish Inspectorate aligns with its strategy of primarily operating in regulated markets. As it stands, 94% of Kambi’s revenue comes from these sectors.
Diverse Expertise in iGaming Industry
In contrast to Kambi’s focus on sportsbook solutions, Air Dice specialises in slots and money games for igaming firms. They both share a client in Unibet, but Air Dice also holds agreements with Ladbrokes and Napoleons.
Erkki Nikunen, Partner and Chief Business Development Officer at Air Dice, expressed his delight at securing the Swedish market B2B license. “Our business continues to expand across multiple regulated jurisdictions and the Swedish license is testament to the hard work, and exemplary standards of our whole team, technology and focus as a company,” he said.
3 Key Takeaways for Sweden’s iGaming Market
- The granting of additional B2B supplier licenses signifies a move towards further market diversification. With Kambi and Air Dice now added to the mix, operators have more choices for sportsbook and gaming solutions, potentially driving innovation and competition in the market.
- The expansion of the B2B sector underlines the successful adaptation of businesses to the new legislative framework. The recent regulatory changes have not hindered growth; instead, they’ve fostered an environment conducive to the compliant operation of iGaming businesses.
- The fact that a significant percentage of Kambi’s revenue is derived from regulated markets, with Sweden being a key player, underscores the importance of these markets in the industry’s financial landscape. Sweden’s iGaming market growth trajectory could serve as a blueprint for other regions contemplating regulatory changes.
