Leading bookmaker Unibet has announced the launch of a pioneering new user experience in the metaverse – a virtual platform that facilitates digital interactions. Named the Unibet Arena, this virtual space will offer participants an engaging array of sports and casino gaming challenges.
A Diverse Gaming Experience
Within the Unibet Arena, players can participate in a variety of sports, such as football, tennis, and basketball, as well as poker and boxing events. Each sport boasts its own dedicated arena and game mechanics, ensuring an authentic and immersive experience.
The metaverse environment features a total of 14 unique challenges, including hidden areas and bonus games for players to discover. Shifting towards the metaverse has been predicted to be one of the main iGaming Trends for 2023.
Pierre Reboux, Marketing and Sponsorship Manager at Kindred, Unibet’s parent company, said: “In line with our Kindred Value, ‘We seek to innovate’, we decided to explore this new territory… we decided to collaborate with The Sandbox, a French online gaming platform offering a unique and immersive experience to become the first betting experience on its platform.“
Promoting Responsible Gaming and Launch Celebration
Unibet’s commitment to responsible gaming is carried over into the metaverse with the provision of a responsible gaming house, ensuring that the brand’s tools and resources are easily accessible to players.
To celebrate the launch, Unibet has organized social media contests, awarding exclusive trophies to participants.
The Unibet Arena made its debut during French Week, a special event showcasing 14 prominent French brands and their products in the metaverse. Unibet, a global Kindred brand, offers sports betting, casino games, poker, and bingo in more than 20 languages.
Implications for the iGaming Industry
Unibet’s foray into the metaverse signals significant implications for the iGaming industry:
- Innovation and Expansion: The move demonstrates the industry’s willingness to innovate and explore uncharted territories, potentially opening doors for other brands to create similar virtual experiences.
- Increased Engagement: The immersive nature of the metaverse offers new opportunities for player engagement, providing a more interactive and personalized experience compared to traditional online platforms.
- Responsible Gaming: The integration of responsible gaming tools and resources within the metaverse highlights the industry’s commitment to promoting responsible gaming, even as it ventures into new digital spaces.